Always is going to redesign its packaging to include transgender and nonbinary customers. And for this purpose, it will remove the Venus symbol from its sanitary products, historically used for representing the female sex.
Affirming the identities of transgender
Transgender activists and allies have asked the brand’s parent company, Procter & Gamble, to redesign the wrapper of its products. In response to this request, P & G has announced the renewal of its packaging. That will contain no gender symbol – a circle atop a cross.
And hence will include transgender and non-binary users. Transgender activists and allies have made various arguments on this issue. Among which, they have also said that not all women menstruate and not all people who menstruate are women.
The change made by the Always brand is the latest among a series of actions that aim to include transgender and nonbinary users. Nowadays, there’s an increase in the activities to promote transgender equality.
So, the governments and companies are also taking steps to affirm the identities of transgender people. And companies like Mastercard, Tinder, and Lyft have also made similar moves.
On Tuesday, October 22, 2019, the Procter and Gamble has given a statement to the general public. It states that Always has supported girls and women for more than 35 years. And it will continue to make such an effort.
Additionally, the spokesperson of the P & G has also said that the company has committed to diversity and inclusion. So, it is on a continuous expedition for a better understanding of the needs of all of its consumers.
Removal of the female symbol from packaging
Periods are part of the menstrual cycle, in which there is bleeding from the vagina for a few days. The blood discharged during periods or menstruation contains blood and mucosal tissues from the inner lining of the uterus. And the sanitary products are used to collect or soak up the blood released during these days.
Transgender and nonbinary people may feel dysphoric while getting periods. While such an experience may arise due to the way everyone addresses and discusses periods. The periods or menstruation are discussed as something that is limited to people who are assigned women at the time of birth.
To affirm the transgender identities and make them feel at ease, Procter & Gamble has decided to renew the packaging of its products. The new packaging will contain no female symbol and will be inclusive of transgender and nonbinary consumers.
But up till now, the company hasn’t announced the date when the change will happen. The company states that it routinely analyzes its products, designs, and packaging. And also considers the consumers’ feedback to ensure that it meets the needs of every person who uses its products.