E-cigarette and tobacco companies are trying to misuse the novel coronavirus crisis by advertising their dangerous products all over social media, undermining restrictions on minimum age limit to buy these products which were meant for protecting the young generation and making up illegal and unproven facts.
The new study published by the Campaign for Tobacco-Free Kids has revealed these and explained the marketing strategies from e-cigarette companies, tobacco makers, and vape manufacturers in twenty-eight countries.
Two biggest tobacco companies in the world; British American Tobacco and Philip Morris International are allowing the viral “Stay at Home” hashtags on all over social media, which are promoted by health authorities and governments to rather advertise specialized cigarette-related products such as IQOS, Glo and e-cigarettes like ‘Vype’.
In the United States, vape shops and e-cigarette companies are also using social media for advertising their dangerous products and boosting their online sales during the coronavirus lockdown. Pandemic-related promotions range from free face masks with purchases of e-cigarettes to giving the discounts.
The Campaign for Tobacco-Free Kids’ president, Matthew L. Myers said that these famous tobacco companies will remain determined for selling more items, regardless of whether it implies indecently profiting by capitalizing on the deadly coronavirus pandemic. He added that it is not just the tobacco companies but e-cigarette companies and vape shops have stooped too low to target the young generation, misleading the consumers just to market these e-cigarettes more.
As the experts are converting attention towards the dangerous interactions and links between tobacco consumption and the COVID-19, watching these marketing plans is nothing but alarming. And this situation is common in all parts of the world, not just in developed countries.
Public health officials cautioned that e-cigarette lovers and smokers are having a higher risk for complicated respiratory distress and illness when infected with the coronavirus. There is complete evidence that smoking somehow increases the risk of health problems as it weakens the immune system and increases the risk of coronavirus. In addition to this having another medical condition such as diabetes or heart disease increases this risk even more. If ignored, it could take the life of a person as well.
Multiple studies have demonstrated that smokers are at a higher risk of developing severe respiratory infections and death from the coronavirus. Moreover, there is growing evidence that the use of e-cigarette harms lung health. The coronavirus outbreak is happening amidst a smoking and vaping epidemic.
In fact, even under the current worst scenarios, Americans will die three times more this year from tobacco-related illnesses than from COVID-19. Perhaps it’s an ideal time to draw a line to keep illnesses and deaths from both the diseases on the opposite side.